Who Even Is Zoe? 😭

You probably know ZNB before you really know me.

So hi, I’m Zoe.

I’m the girl behind ZNB Beauty, but I’m also way more than just “the person building a beauty brand.”

I sing, I dance, I talk way too much, I love music, I love creating things, and somehow I’m trying to build a beauty brand at 15. 😭

So here are a few random things about me.

I’m Taiwanese and Colombian 🇹🇼🇨🇴

I’m mixed Taiwanese and Colombian, and I was born and raised in Taiwan.

Growing up, I sometimes felt like an outsider because I looked different from a lot of the people around me.

For a long time, looking different made me overthink everything.

Do I look good enough?

Do I stand out too much?

What are people thinking about me?

But as I got older, I started realizing that being different isn’t something I need to fix.

Now I think it’s one of the things that makes me, me.

Music is basically everything to me

I’ve always dreamed about becoming an artist.

I’m constantly singing, thinking about songs, or writing little ideas.

Music is there no matter what mood I’m in.

Happy? Music.

Sad? Music.

Angry? Definitely music.

If I disappear for too long, I’m probably somewhere singing the exact same part of a song 20 times. 😭

I LOVE dancing… but choreography is another story

I love dancing, especially freestyle.

Put me alone in a room with a good song and suddenly I’m performing in front of a stadium full of imaginary people.

But give me choreography to memorize?

See you in three months. 💀

There’s something about freestyle that I love because I don’t have to think about whether I’m doing everything correctly.

I can just move with the music.

I actually used to have a YouTube channel 😭

And yes…

I played Roblox on it. LOL.

I’ve always liked filming and editing, and whenever I’m scrolling through TikTok or YouTube, I constantly get ideas like:

“Wait… I could film something like this.”

I really want to make more videos in the future — challenges, funny family videos, city adventures, music, and eventually more of the ZNB journey too.

I’m social… but secretly shy

I’m actually a pretty open person.

I can talk to people easily, and I love chatting.

But inside my head?

“Please don’t make this awkward. 😭”

I think I can be confident and shy at the same time.

Sometimes I just have to convince myself to do something first, and then once I’m doing it, I’m completely fine.

Designing things makes me WAY too excited

I love design.

Websites, packaging, Canva, colors, fonts, Pinterest — give me anything creative and I’m interested.

Give me one blank Canva page and suddenly I have 14 ideas and absolutely no idea which one to choose.

That’s basically how half of ZNB gets made. 😭

My music taste is literally everywhere

No matter what I’m doing, I love having music playing.

Usually very loudly.

My neighbors probably do not love this as much as I do. 💀

My playlists can go from:

hip-hop
to pop
to reggaeton
to bossa nova
to electronic
to metal
to rock
to R&B

…and somehow it all makes sense to me.

And here’s a little secret:

When I’m working out, I LOVE aggressive phonk.

Something about it suddenly makes me think I’m training for a movie fight scene. 😭

And then there’s Chiqui 🤍🐩

I also have a very old white poodle named Chiqui.

He’s calm, barely barks, loves food more than almost anything, and somehow still acts like a puppy even though he’s an old little man now.

He’s been with me since 2017, so he’s basically part of my childhood.

Somehow I’m also building ZNB

This part still feels kind of crazy sometimes.

One day I’m writing a blog post.

The next day I’m learning about cosmetic ingredients.

Then I’m researching factories.

Then suddenly I’m learning what MOQ means and thinking about investors. 😭

I definitely don’t know everything yet.

But honestly, I think learning all of it is part of what makes building ZNB interesting.

I have way too many dreams

I don’t really want just one dream.

I want to make music.

I want to create videos.

I want to perform.

I want to build ZNB.

I want to design things.

I want to travel.

I want to create a life where I can do all the things I love instead of choosing only one version of myself.

So yeah, that’s me.

I’m still figuring things out, still changing, still learning, and definitely still making mistakes.

I have way too many ideas, way too many songs in my head, and probably way too many tabs open on my computer.

But I think that’s what makes this whole journey fun.

You’re not just watching ZNB grow.

You’re kind of watching me grow too. 🎀